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SSOTANALYTICS
Last updated 18 October 2026

Terms of Use

These terms apply to your use of ssotanalytics.com. By using the site, you accept them.

What these terms cover

Use of the SSOT platform at app.ssotanalytics.com is governed by a separate client agreement.

About us

The site is run by Macexperience Limited, trading as SSOT Analytics, a company registered in Ireland (CRO number 600351). Registered office: 23 Woodberry, Greenfields, Ballincollig, Cork P31 Y573, Ireland.

Information, not advice

Content on this site, including articles on management accounts, USALI and hotel finance, is general information. It is not accounting, tax, financial or legal advice for your business. Take professional advice before acting on it.

We aim to keep content accurate and current, but we don’t guarantee it is complete, accurate or up to date.

Demo and benchmarking figures

Figures shown on the site, including the demo hotel P&L and benchmarking examples, are illustrative. They don’t belong to any real client and must not be relied on as market data.

Hotel information on the hotel map, such as room numbers and facilities, comes from public sources and may be incomplete or out of date. Email colin@ssotanalytics.com to correct your hotel’s details.

Intellectual property

We, or our licensors, own the content, design, software and branding on this site. You may view, print and share pages for your own business use. You may not copy, republish or sell site content without our written permission.

USALI (the Uniform System of Accounts for the Lodging Industry) is published by HFTP and AHLA. SSOT Analytics is not affiliated with or endorsed by them.

Acceptable use

You must not:

  • use automated tools to scrape or copy content or data from the site
  • try to gain unauthorised access to the site, its servers or app.ssotanalytics.com
  • interfere with the site’s operation or security
  • submit false information through our forms or sign-up

Links to other sites

Links to other websites are for convenience. We don’t control those sites and aren’t responsible for their content.

Availability

We may change, suspend or withdraw the site, or any part of it, without notice. We aren’t liable if it is unavailable at any time.

Our liability

The site is provided for business users. To the extent the law allows, we aren’t liable for any loss arising from your use of, or reliance on, the site. This includes loss of profit, revenue, business or data, and any indirect or consequential loss.

Nothing in these terms limits liability that can’t be limited under Irish law, such as liability for fraud, or for death or personal injury caused by negligence.

Privacy

Our Privacy Policy and Cookie Policy explain how we use personal data collected through the site.

Governing law

These terms are governed by Irish law. The Irish courts have exclusive jurisdiction over any dispute.

Changes

We may update these terms. The version on the site when you use it applies.