Your budget is not a benchmark
Managing a hotel without benchmarking is like running an 800m race where you can only see your own lane.
AggregatedOpt-inMinimum five hotels
Coming soon: it activates automatically as hotels join.
Two hotels can post identical RevPAR and make completely different money.
SSOT helps hotels find where profit is being left on the table. Budget and prior year tell you one thing: whether you beat yourself. Profit-level comparison is where the answers are.
Hotel A
4★ · 110 rooms- RevPAR
- €142.00
- Payroll % of revenue
- 31.5%
- GOP margin
- 38.2%
- GOP per available room
- €74.10
Hotel B
4★ · 105 rooms- RevPAR
- €142.00
- Payroll % of revenue
- 39.8%
- GOP margin
- 24.6%
- GOP per available room
- €41.30
Illustrative figures for two hotels of the same size and star rating.
You choose your peers. The system protects them.
SSOT isn’t selling hotel data. It’s showing management where to look for money. Pick your comparison set: no benchmark is shown until at least five independent hotels are in it, so no individual hotel’s figures can ever be isolated. Try it.
Line by line, on the same USALI structure
Give us your numbers. We’ll show you where your biggest opportunities may be.
Benchmarking is built and included in every SSOT subscription, and activates automatically once enough hotels are on the platform. Founder Hotels are in the dataset from day one.