Five storeys between your room and the guest
Your hotel is the top storey and the guest is the bottom one. Rates and rooms travel down; bookings and money travel back up. Every storey in between is a business that connects, resells or advertises your room, and each one takes a commission, a fee or a margin. Walk the seven booking routes one step at a time, or tap any block in the model.
How a room travels from your PMS to the guest, and who takes a cut on the way. Drag to rotate; pinch or scroll to zoom.
Why it matters for your rate
Google can show up to forty sellers for one hotel on one night. Most of them never contracted with the hotel: they resell a wholesale rate that left through a bed bank. That is the price a guest sees beside your own, and often below it.
What SSOT Market Watch does with it
Parity and every comp-set figure count only the sites a hotel can act on: its own website, Booking.com, Expedia, HRS and Hotels.com. Every other seller is still captured and shown, summarised as “other sites”, so a leak is visible without distorting the numbers.
About the figures
Costs are international industry ranges, each with a confidence rating and its sources listed in the overview, not Irish contract terms. Business names are examples, not recommendations. Checked on 12 November 2026.
See which sites undercut your website tonight
Your hotel and nine rivals by name, on the sites that count, 90, 180 or 365 nights ahead, with parity, booking curves and price history.