About Us

Who We Are

SSOT Analytics was founded by a CIMA accountant who went on to work as Financial Controller and ultimately Managing Director of Mount Juliet Estate. That experience — on both sides of the management meeting table — shaped everything about how SSOT was built.

Our mission is to become the pre-eminent financial reporting platform for hotels — where management accounts are standardised to USALI principles, every hotel team has instant access to reliable Business Intelligence, and performance can be benchmarked meaningfully across the industry.
We are building towards a future where hotel financial data belongs to the whole management team — not just the Finance Department.

A hotel industry where every management team — regardless of size or resources — has access to the same quality of financial intelligence as the largest hotel groups in the world.

SSOT Analytics is an accepted member of Microsoft for Startups Founders Hub — a competitive programme supporting selected startups with up to $150,000 in Azure technology credits, expert technical support and access to Microsoft’s global network. Our platform is built on Microsoft’s enterprise-grade cloud infrastructure.

Ready to See Your Hotel Numbers in a New Light?

Don’t Book a consultation and we’ll show you exactly what SSOT can do with your hotel’s own financial data.

Our Team

Let’s Meet Our Experts

Contact SSOT Analytics Experts today and discover how we can help you achieve your business objectives with our expert data solutions.

Colin Donovan

Founder

Santhosh Kranthi

Microsoft Fabric Analytics Engineer

Colin Donovan

Founder

Colin is a CIMA qualified accountant and Microsoft Certified Power BI Analyst. He works directly with each hotel client through implementation and ongoing support — ensuring every report is built to the same standard he would have expected himself as a Financial Controller and Managing Director.

Santhosh Kranthi

Microsoft Fabric Analytics Engineer

Santhosh is a certified Microsoft Fabric Analytics Engineer and Power BI Data Analyst with over 14 years of experience. He is responsible for the data architecture and engineering that underpins every SSOT report — ensuring your data is structured, accurate and reliable from the ground up.