Starting a business is never easy. There are moments of excitement, flashes of inspiration, and countless hours of work behind the scenes that no one ever sees. At SSOT Analytics, we have been on a mission to make hotel data more accessible and actionable for hotel general managers, financial controllers and heads of departments alike.
Our focus is on simplifying the integration of general ledger data and hotel KPIs into Power BI so that hotel management can make faster, more informed decisions across their various departments. Today, we are delighted to share a major milestone in our journey: our acceptance into Microsoft’s Founders Hub program, accompanied by up to an incredible $150,000 in Azure credits.
This is a moment of validation for us. Having Microsoft’s support sends a strong signal to our clients and peers that what we are building is meaningful and valuable. Microsoft is a global technology leader, and for a young company like ours to be supported by them is both exciting and reassuring. It also reinforces that our decision to centre our tech stack around Power BI was the right one. This is not just a financial boost; it’s a strategic alignment with a technology ecosystem that we already trust and rely on.
Why Microsoft’s Support Matters
For startups, funding is always a challenge. While we knew we had a strong product vision, bringing it to life required cloud infrastructure, data storage, and advanced analytics capabilities—all of which come at a cost. The Azure credits we have received through Microsoft’s Founders Hub will allow us to scale efficiently and focus on innovation rather than worrying about server costs.
This kind of strategic support is something that many startups struggle to access, and we plan to make the most of it.
Why This Matters for Hotel General Managers and Financial Controllers
At SSOT Analytics, we are laser-focused on serving the hospitality sector. Hotels generate vast amounts of financial and operations data, but too often, that data is trapped in spreadsheets, PMS or accounting systems that make analysis slow and inefficient. Our platform bridges that gap by transforming raw financial data into interactive dashboards powered by Power BI.
For hotel general managers, this means better visibility into key performance indicators (KPIs) like revenue per available room (RevPAR), occupancy rates, and labour costs. Instead of static reports at the end of the month, they are now interactive with historical perspectives and digestible insights making decision making easier and faster.
For financial controllers, our platform eliminates the manual work involved in consolidating data from multiple sources. Automating the reporting process frees up time for deeper financial analysis, allowing controllers to focus on cost control, budgeting, and forecasting.
With Microsoft’s backing, we can now accelerate our development roadmap. We plan to expand our reporting capabilities, introduce more automation, and enhance the overall user experience for our clients in the hospitality industry.
Encouraging Fellow Entrepreneurs
While this is a big win for us, we also recognise that many other startups could benefit from Microsoft’s support. If you are an entrepreneur in the early stages of building a technology-driven business, we highly recommend looking into the Microsoft Founders Hub. The resources available can significantly reduce the financial strain of developing and scaling your product.
Applying for the program was a straightforward process. Microsoft looks for startups with a clear vision, a strong value proposition, and a scalable business model. If you are passionate about your idea and can demonstrate its potential impact, you stand a good chance of being accepted.
Offering Our Help
We know firsthand how difficult the early days of building a startup can be. If you are thinking about applying to the Microsoft Founders Hub and need guidance, we would be happy to share our experience. Whether it’s advice on the application process, insights on how to leverage the program’s benefits, or simply a conversation about startup life, we are here to help.
This journey is not just about SSOT Analytics—it’s about fostering a broader community of innovators who can learn from and support one another. We believe that collaboration is key to success, and if our experience can help others navigate their startup journey, we would consider that a win.
Looking Ahead
Receiving Microsoft’s support is a milestone, but it’s just the beginning. Our vision is to continue building best-in-class financial analytics solutions for the hospitality sector. With the resources and expertise now available to us through the Founders Hub, we are better positioned than ever to deliver on that vision.
We want to extend a heartfelt thank you to Microsoft for supporting us in our journey. To our clients, we say this: our commitment to providing you with world-class analytics has never been stronger. And to our fellow entrepreneurs, we encourage you to dream big, seek out the right partners, and never stop learning.
The future is bright, and we are excited for what’s to come.
For more information on the Microsoft Founders Hub, visit their official page: Microsoft Founders Hub
If you’d like to connect with us about applying or learn more about SSOT Analytics, feel free to reach out. We’d love to hear from you.
