We are thrilled to announce the public launch of SSOT Analytics, officially introduced on LinkedIn on Monday, February 3rd, 2025. This milestone is the culmination of approximately 18 months of dedicated work.
The Genesis of SSOT Analytics: Addressing Key Pain Points
In a hotel environment, numerous departments and systems must collaborate seamlessly to achieve the establishment’s business objectives.
Consider the various data streams within a hotel—accounting systems, departmental spreadsheets, the Property Management System (PMS), and more. SSOT Analytics integrates these diverse data sources into a unified data lake using Microsoft Fabric and Power BI, Microsoft’s Business Intelligence tool.
This integration allows the hotel’s management team to access comprehensive visualizations of their data. They can interact with this information by drilling down into historical data or examining transaction-level details.
Each team member can view data relevant to their role. For example, the Spa Manager may access only the Spa’s Profit and Loss statements and Key Performance Indicators (KPIs). Our system delivers these tailored insights from a single data source—the Data Lake—hence the name SSOT, or Single Source of Truth.
Once the Data Lake and visualizations are established, data providers simply upload monthly data, and the system updates automatically.
A working demonstration and accompanying video are available on our website: www.ssotanalytics.com
When the management team operates from the same information and has access to their department’s data for verification and analysis, meetings become more action-oriented. Instead of focusing on information sharing, the emphasis shifts to actionable insights.
At SSOT, we believe that a significant advancement in hotel business intelligence is necessary to empower management to proactively address issues. Access to superior information systems is crucial for this proactive approach.
Why the Hotel Industry Needs SSOT Analytics
Data analysts and engineers are in high demand and command substantial salaries in the current marketplace. Professionals with expertise in hotel systems are even rarer.
SSOT is uniquely positioned, combining expertise in data analysis, data engineering, hotel accounting, and management. We offer a solution that can be implemented within a three-week timeframe without disrupting hotel operations, as the process is conducted remotely.
Accountants will continue to generate the monthly management accounts as usual. An additional step, taking approximately five to ten minutes each month, involves uploading the relevant data to SSOT’s system. The updated visualizations and Power BI reports become accessible shortly thereafter.
SSOT provides an end-to-end data visualization system that saves hotel management time and offers rich, previously unavailable information. This capability enables better, earlier decision-making to optimize hotel performance.
We are excited about our launch and believe that once hoteliers experience the ease of setup and the cost-effectiveness of our solution, they will prefer it over traditional spreadsheets and PowerPoint presentations in their reporting processes.
